About me 🧔🏻 and my design 💡 📓 ✒️ practice

Michał Dziadkowiec

I work in the field of visual communication. I create effective and beautiful tools of interaction with your content and your services.

How do I design?

I don’t have one specific methodology. I am flexible. Each project requires a slightly different approach, adapted to the field, scale, budget and goals.

My starting point of every design journey is a proper definition of a unique design problem. Depending on how complex the project is, I use different tools at this stage: from direct conversations, through a more formalized brief, to workshops with the client or the cooperation with specialists in the field of creating communication strategies.

A solid definition of the design problem is an introduction to the development of the main creative idea on which the project will be built. It is also a point of reference, thanks to which the evaluation of the project will be possible.

Looking for a solution to a design problem, I like to deviate into non-obvious areas. For me it is a value in itself. Copying well-known design patterns and the exploring the safe solutions is just not my thing.

Michael Bierut wrote: at some point, solutions suddenly pop up in my mind. I can’t explain it: it’s a kind of magic. I can add to this that there is no magic but the effect of acumulating information, ideas, images, artifacts, experiences, and then mindfully experimenting with them.

What do I design?

I specialize in visual identities, publications, annual reports, UX / UI of web and mobile applications, magazines, and websites. I am not afraid to enter new areas of design. To quote Massimo Vignelli, I agree that if you can design one thing, you can design everything.

Who do I design for?

I work for institutions operating at the intersection of culture, humanities and technology, such as art galeries, publishing houses, foundations, associations, universities and start-ups. Since 2021, I have been working closely with a studio specializing in data visualization.

Inspired by “First Things First” manifesto, I measure the value of my work not only by the money it earns but also by its impact on society and the environment we live in. Therefore, I am always eager to take part in non-commercial projects for ecology, minorities’ rights, and animal rights. Write me a message if you feel that we can do something valuable together.


My competencies:

Visual design

Visual Identity
— complex VI systems
— logo & stationery sets
— brand manuals
— promotional materials
— books
— magazines
— reports
Typeface design
Motion design


Mobile apps


Brand communication strategy
Art direction


Print prepress
Product photography

Publications, lectures, awards and nominations:

Participation in the debate The social mission that guides designers in the 21st century (watch) at Design in Kraków event, 2023

Lecture Design as Activism – developing a community space for creative activities (watch) at Design in Kraków event, 2023

Article in Formy magazine: Crowdfunding – towards emancipation of the design, 2023

Award in The Most Beautiful Polish Books of 2022 competition organised by The Society of Polish Book Publishers, for the design of Najlepiej – nie urodzić się book by David Benatar, 2023

Lecture at 6th Kraków Dribble Meetup: You gotta fight for your right to design. My crowdfunded projects, 2022

Interview in Książka po okładce. O współczesnym polskim projektowaniu okładek książkowych, by Patryk Mogilnicki, Karakter, 2021

Nomination for Polish Graphic Design Awards 2020 in the category: report, educational book, technical book, dictionary, for the design of Antynatalizm. O niemoralności płodzenia dzieci book by Mikołaj Starzyński

Mention in Dosłownie, Liternicze i typograficzne okładki polskich książek 1944-2019, Janusz Górski, Karakter, 2019

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