About me 🤓 and my design 💡 📓 ✒️ practice

Portret of Michał Dziadkowiec (fot. Aleksander Karkowszka)

I’m a graphic designer visual communication designer. I create effective and beautiful tools of interaction with your content and your services.

How do I design?

I don’t have one specific methodology. I’m flexible. Each project requires a slightly different approach, adapted to the field, scale, budget and goals.

My starting point of every design journey is a proper definition of a unique design problem. Depending on how complex the project is, I use different tools at this stage: from direct conversations, through a more formalized brief, to workshops with the client or the cooperation with specialists in the field of creating communication strategies.

A solid definition of the design problem is an introduction to the development of the main creative idea on which the project will be built. It is also a point of reference, thanks to which the evaluation of the project will be possible.

Looking for a solution to a design problem, I like to deviate into non-obvious areas. For me it is a value in itself. Copying well-known design patterns and the exploring the safe solutions is just not my thing.

What do I design?

For several years I have specialized in designing visual identities, publications, and annual reports. Recently, however, I have been switching to digital design (UX / UI of web and mobile applications, magazines, and websites). I am not afraid to enter new areas of design. To quote Massimo Vignelli, I agree that “if you can design one thing, you can design everything”.

Who do I design for?

I work mainly for cultural and scientific institutions, such as publishing houses, foundations, associations, art curators and universities. Since the beginning of 2019, I have been involved in a start-up project creating a product for the music industry. I have also run large print projects for a technology corporation.

Inspired by “First Things First” manifesto, I measure the value of my work not only by the money it earns but also by its impact on society and the environment we live in. Therefore, I am always eager to take part in non-commercial projects for ecology, minorities’ rights, and animal rights. Write me a message if you feel that we can do something valuable together.

I have cooperated with:

My competencies:

Management

Art direction
Graphic team supervision

 

Design

Publications
— books
— magazines
— reports
Visual Identity
— complex VI systems
— logo & stationery sets
— brand manuals
— promotional materials
Poster
Illustration
Infographics
Typeface design
UI
— webpages
— mobile apps

Visual arts

VJ
Live videofeedback performance
Art drawing
Experimental photography

Others

Typesetting
Print prepress
Product photography

 

Education:

Cracow University of Economics

Management (2003-2008)
Master’s degree
Thesis: Identifying the structure of atitudes towards ambient advertising

 

Pedagogical University of Cracow

Graphics (2009-2012)
Bachelor’s degree
Thesis: Fractals in visual arts

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