Art-Synergy’s
mission is to help music industry organize the non-artistic aspects of the business. Art-Synergy is developing an application that simplifies and standardizes business relations between performers, organizers and managers, thus introducing more harmony into their cooperation. The startup is simply a catalyst for the development of the entire music industry.
My objective
was to design an open and scalable visual identity system, corresponding to the idea of uninterrupted and efficient cooperation that leads to synergy. The challenge was to arragne the accents in such a way that the identification would be associated with both creative energy and user-friendly technology.
Inspiration
that binds the entire visual identity of Art-Synergy is wave — a universal symbol referring to all forms of communication. Wave represents the flow of information between the elements of systems, whcich is the most basic condition for synergy to occur. Wave motif is present in the logotype and most of building blocks of the identification.
Illustrations
in Art-Synergy’s visual identity system are a contrast to the technical elements inspired by wave. Their characteristic features are black line and funky vibe. They are used as a warming element in situations where more narrative and emotional forms of communication are effective.
Inspirations:
Client:
Art-Synergy
Year:
2020
Scope of work:
Visual identity
Web design
Illustration
Animation
Motion design
Marketing creative concepts and copywriting: Jacek Szczepan
Illustrations: Aleksandra Pajączkowska